Engine 02 · Paid media

Paid media that learns what converts.

Ad copy and creative variants in your brand voice, measured on your first-party conversion data, with budget recommendations that move spend toward what performs.

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Engine 02 · live outputExample · Acme Roofing

Sponsored · acmeroofing.comCommercial Roof Inspections, Done Right | Acme RoofingCertified inspectors, written reports and repair plans you can act on. Same-week scheduling across Charlotte.

Book an inspectionStorm damageWarehouse roofs

Variants · testingClick-through rate

Commercial Roof Inspections, Done Rightleading

6.8%
CTR

Book a Certified Roof Inspection

4.1%
CTR

Protect Your Building Before Storm Season

3.2%
CTR

Daily budget · your capon pace

64% spent · 2:00 pmexpected ▲

[01] How the engine works

How the engine works.

copy → variants → launch → reallocate

Step 01

Copy

Briefs grounded in your offer, your audience, and your top-performing past ads. Voice-locked to your brand fingerprint.

Step 02

Variants

Twelve+ headline + description + creative variants generated per campaign per week. Imagery rendered on-platform.

Step 03

Launch

Launch-ready copy + creative, exported at the sizes Google Ads needs (Meta coming soon) — drop it into your campaigns and go.

Step 04

Reallocate

Vannor reviews performance daily and recommends conversion-weighted budget shifts — trimming underperformers, scaling winners. Opt in and it applies them to your Google Ads automatically.

[02] What you get

Every variant. Every dollar. Every conversion.

Vannor's PPC surface gives you the full creative library plus a live ledger of how spend is moving across variants — so you always know exactly which copy is paying for itself.

Your ad accountCampaigns run in your own Google Ads account, and your ad spend goes straight to the ad platform.

Your voiceVannor fingerprints your existing ads, landing pages, and organic content for cadence, vocabulary, and offer framing. Variants generate against that fingerprint as a constraint.

First-party CPA trackingThe Vannor Pixel runs first-party, server-side, on your domain. Post-click events — form submits, checkouts, qualified-lead scoring — are captured on your own domain and attributed back to the campaigns that drove them.

Daily budget recommendationsBudget moves are bounded (no more than ~20% per campaign per run, never below a floor) and total spend is conserved: it's reallocated toward winners, never increased. By default Vannor only recommends; it applies changes automatically only after you opt in.

Franchises & multi-locationRunning many locations? Let's size the engines to your footprint.One brand voice, in every location, at scale.

Vannor for Enterprise

[03] Questions

Before you start.

Still deciding? We'll reply as soon as we can.

Talk to our team

How does Vannor PPC measure conversions if iOS pixels are broken?

The Vannor Pixel runs first-party, server-side, on your domain. Browser-side blocks don't apply. Post-click events — form submits, checkouts, qualified-lead scoring — are captured on your own domain and attributed back to the campaigns that drove them, so budget decisions run on revenue signals instead of iOS-clipped clicks.

Can I still approve creative before it goes live?

Yes. New variants land in a review queue by default. You can approve in batches, set per-campaign auto-approve rules, or let autopilot ship everything inside the brand-voice constraint. Most teams move to auto-approve for headline tests and gate imagery after a few weeks.

Which ad networks are supported?

Google Ads (Search, Performance Max, Display) today — a native integration for performance tracking and budget optimization. Meta (Facebook + Instagram) connection is in beta; LinkedIn and Microsoft Ads are on the roadmap.

Does the copy actually sound like my brand?

Vannor fingerprints your existing ads, landing pages, and organic content for cadence, vocabulary, and offer framing. Variants generate against that fingerprint as a constraint. Tone drift gets flagged before a variant is allowed to ship.

[04] From the blog